Course Detail Information

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MAR 343 - Direct Marketing

Course Description: This course is designed to produce an understanding of the purposes and techniques of direct marketing with emphasis on direct mail to aid communication, advertising, selling and solicitation. Creation of direct marketing strategy will be stressed.

Course Rotation: NYC: Fall. PLV: Spring - Odd years.


3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Tutorial

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Classifications:     
      Junior Athlete
      Junior Honors
      Senior
      Senior Honors Athlete
      Senior Athlete
      Senior Honors
      Junior Athlete & Honors
      Junior

Prerequisites:
Undergraduate level MAR 200 Minimum Grade of D or Undergraduate level MAR 250 Minimum Grade of D