Course Detail Information

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PAA 614 - Strategic Planning and Marketing

Course Description: This course examines basic concepts in strategic planning and marketing with special emphasis on the organization and management of the strategic planning process, marketing decision models, and techniques for the promotion of services to the public. Discussion of the ethical issues surrounding marketing is included. Required of all students with a specialization in planning and evaluation or nonprofit financial management.


3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial, Online Course

Public Administration Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

Prerequisites:
Graduate level PAA 601 Minimum Grade of B and Graduate level PAA 602 Minimum Grade of B and Graduate level PAA 603 Minimum Grade of B and Graduate level PAA 604 Minimum Grade of B and Graduate level PAA 606 Minimum Grade of B