Course Detail Information

Information Select the desired Level or Schedule Type to find available classes for the course.

PAA 682 - External Relations for Public Service Organizations: Mission Marketing, Advocacy, and Communications
Course Description: This course will allow students to learn the principles, techniques and dynamics of mission-based marketing, the strategies and functions of communications, the intersection of communication, fund-raising and marketing, and the importance of advocacy strategies, such as research, education, lobbying, and litigation.

Course Rotation: NYC: Spring, odd years; GC: Spring, odd years.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Skills Development, Tutorial

Public Administration Department

Must be enrolled in one of the following Levels:     

PAA 670

Graduate level PAA 601 Minimum Grade of C