Course Detail Information

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PAA 682 - External Relations for Public Service Organizations: Mission Marketing, Advocacy, and Communications
Course Description: This course will allow students to learn the principles, techniques and dynamics of mission-based marketing, the strategies and functions of communications, the intersection of communication, fund-raising and marketing, and the importance of advocacy strategies, such as research, education, lobbying, and litigation.

Course Rotation: NYC: Spring, odd years; GC: Spring, odd years.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Skills Development, Tutorial

Public Administration Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Doctoral
      Graduate

Corequisites:
PAA 670

Prerequisites:
Graduate level PAA 601 Minimum Grade of C