- 866-722-3338 General Information
- 800-874-PACE Admissions
- New York City
|Select the desired Level or Schedule Type to find available classes for the course.|
|PAA 682 - External Relations for Public Service Organizations: Mission Marketing, Advocacy, and Communications|
Course Description: This course will allow students to learn the principles, techniques and dynamics of mission-based marketing, the strategies and functions of communications, the intersection of communication, fund-raising and marketing, and the importance of advocacy strategies, such as research, education, lobbying, and litigation.
Course Rotation: NYC: Spring, odd years; GC: Spring, odd years.