Course Detail Information

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PUB 612 - Information Systems In Publishing

Course Description: This course introduces students to the management procedures employed in the basic functions of all segments of the information industry -- books, magazines, newsletters and digital publishing. Specific systems used in the management of capital employed in the acquisition, production, marketing and distribution of information are discussed. Ebook development strategies are reviewed. Search engine optimization (SEO) and Search Engine Marketing (SEM) approaches procedures are explored in relation to effective marketing of print and digital publications. Students are introduced to new technologies providing them with hands-on tutorials. Emphasis is on the formatting of content for the web including interactive forms. Students will also be given the opportunity to learn the fundamentals of designing a publishing website by interacting and collaborating with one another using brainstorming techniques. Innovative publishing aspects of web page design for mobile devices and other popular social networking applications used to disseminate digital content such as podcasts and Wikipedia content are also discussed.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial, Online Course

Publishing Department

Course Attributes:
Graduate Dyson

Must be enrolled in one of the following Levels: