Course Detail Information

Course Description: This course surveys the sales and distribution principles and practices of the book publishing industry, beginning with the in-house interactions and then examining the main market channels including, trade, library, schools, college, non-traditional, special markets, and direct to scholarly and professional readers. Students will learn in detail about the primary in-house sales activities – interactions with editorial, marketing, and publicity departments, and sales and promotional tools creation and deployment. The consultative sales process and various types of sales, promotional, and distribution methods aimed at various market segments will also be addressed.