Course Detail Information

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PUB 622C - Seminar in Books: Critical Financial Issues in Publishing

Course Description: Book publishing is an industry steeped in tradition and one that has no historically embraced change. Over the course of the next decade, the industry faces the prospect of sweeping changes in how it delivers content to the consumer and consequently how it delivers value to shareholders. This course is designed to familiarize the student with the many significant business issues facing the book publishing industry, the strategic forces driving these changes, and the associated financial underpinnings. This is not an accounting course. This is a strategy seminar that uses financial measures to illustrate the business underlying a variety of topics critical to the book publishing industry. At the conclusion of this course, the successful student will be able to articulate the critical considerations behind the issues covered in class and apply them to them to their particular area of publishing interest.


3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Seminar, Tutorial, Online Course

Publishing Department

Course Attributes:
Graduate Dyson

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate