Course Detail Information

Information Select the desired Level or Schedule Type to find available classes for the course.

PUB 622J - Practical applications of Product Management in Digital Media

Course Description:The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields, are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts, and publishing skills to help develop engaging media products. Examples include everything from Travel and Leisure’s destination guide, to Bride’s magazine’s wedding planning tools, to Richard Branson’s newly announced Ipad app-only magazine, called Project. Now the digital project manager-the person who oversees the creation of all of these content-driven sites, tools or mobile applications-often plays a key role in developing all of the kinds of features for publishing companies. The downside is that non-technical print publishing who transition to digital product management roles, or are in some way involved in the creation of online or digital content, often find themselves playing catch up when it comes to understanding the requirements of digital product management as a discipline. This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines , interactive media content. It will teach students how to read and write requirements documentation, speak with software developers, and understand analytics, user experience and more. Most importantly, it will give publishing professionals the working knowledge to understand this emerging field in publishing, and an edge up in this fast-changing industry.

Course Rotation: NY:Spring;Summer


3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Discussion, Lecture

Publishing Department