Course Detail Information

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PUB 628 - Marketing Principles and Practices in Publishing

Course Description: This course provides an in-depth analysis of how both fiction and nonfiction books are marketed, including hardcover trade books, children's books, and mass market books. Students learn general marketing principles and implement them by designing marketing plans using both traditional methods and new digital methods (social networking, blogs, twitter, e-mail, downloads, podcasts, and other marketing strategies using new technology). Students practice professional communication skills by writing marketing and publicity copy. The role of the marketer in the publishing process and the interaction between the marketer and other publishing professionals is examined in detail.

3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial, Online Course

Publishing Department

Course Attributes:
Graduate Dyson

Must be enrolled in one of the following Levels: