Course Detail Information

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PUB 629 - Magazine Circulation

Course Description: The goal of this course is to provide a full understanding of magazine consumer magazine marketing and audience development and its role in the magazine publishing model. The student will gain an understanding of this revenue stream and how it impacts advertising revenue and what influences editorial will have on the ability to successfully market a magazine to consumers. The student will also explore the numerous channels available to the publisher including newsstand distribution, direct media, and, will be introduce to measurement models.


3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Tutorial, Online Course

Publishing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate