Course Detail Information

Course Description: This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools. Guest speakers form major publishers will provide insights from the industry.