| Pace University > Lubin School of Business > BBA Programs > BBA Programs > BBA in Marketing, Advertising and Interactive Marketing Communications Concentration > Curriculum |
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BBA in Marketing, Advertising and Interactive Marketing Communications Concentration Program and Courses University Core (60) MAT 104, ECO 105 and ECO 106 are required as part of the University Core. Business Core (33) Major Requirements (27 credits) (MAR 250 (3) is applied toward the Business Core) Marketing Core: (9 credits) MAR 250 Principles of Marketing (3) MAR 322 Marketing Research (3) MAR 499 Advanced Marketing Management (3) Advertising and Interactive Marketing Communication (IMC) (18 credits) Required Concentration Courses (15 credits) MAR 321 Fundamentals of Advertising and Promotion MAR 345 Media Planning and Buying Choose ONE of the following two courses: MAR 323 Consumer Behavior MAR 331 Managerial Marketing Required International Marketing Course (3) Select ONE course from the following: MAR 351 International Marketing MAR 352 International Advertising and Promotion MAR 356/357 International Marketing Field Study Senior Advertising Requirement (6) Choose ONE of the following two options: Advertising Team Workshop I & II MAR 346 Advertising Team Workshop I (Fall) (3) MAR 348 Advertising Team Workshop II (Spring) (3) OR MAR 445 and MAR Elective MAR 445 Advertising and Communications Strategy (Fall and Spring) (3) Select any other Marketing Course (3) Free Electives (11 credits) Includes UNV 101 (1 credit) for first-year students TOTAL CREDITS: 128 |
