Pace University > Lubin School of Business > Graduate Programs > MBA Programs > Marketing Management Concentration MBA > Curriculum


Marketing Management Concentration MBA Program and Courses

Degree Requirements

Preliminary Skills (0)

Foundation Courses (0-19)

Professional Core Courses (15)

Required Specialization Courses (6)
MAR 635 Research and Survey Methods (3)
MAR 675 Strategic Marketing Planning (3)

Specialization Electives (9) CHOOSE 3
MAR 620 Consumer and Organization Buying Behavior (3)
MAR 640 Sales Management (3)
MAR 641 Business to Business Marketing (3)
MAR 643 Interactive and Direct Marketing (3)
MAR 644 Customer Relationship Management (3)
MAR 645 Advertising and Sales Promotion (3)
MAR 646 Social Media and Mobile Marketing Strategies (3)
MAR 649 eMarketing (3)
MAR 654 Marketing of Services (3)
MAR 6458 Entrepreneurial Marketing (3)
MAR 660 New Product Development (3)
MAR 664 Analysis of Marketing Decisions (3)
MAR 673 Customer Intelligence (3)
MAR 680 Seminar in Marketing (3)
MAR 681 International Marketing (3)
MAR 692Q Research Project (3)
MAR 695 Marketing Internship (3)

Capstone Course (3)

Breadth Electives (6)

TOTAL CREDITS: 39-58