Pace University > Lubin School of Business > Graduate Programs > MS Programs > Customer Intelligence and Analytics MS > Curriculum


Customer Intelligence and Analytics MS Program and Courses

Degree Requirements

Preliminary Skills and Prerequisite Courses (0--6)
MBA 642 Marketing Management*
MBA 646 Data Analysis for Decision Making*

Core Courses (21)
MAR 673 Customer Intelligence
MAR 635 Business Research and Survey Methodology
MAR 644 Customer Relationship Management
MAR 664 Analysis for Marketing Decisions
MAR 649 E-Marketing OR MAR 675 Strategic Marketing Planning
MBA 679 Value Creation
MAR 692Q Research Project

Electives (3-9) CHOOSE 1-3
MAR 620 Customer and Organization Buying Behavior
MAR 640 Sales Management
MAR 643 Interactive and Direct Marketing
MAR 645 Advertising and Sales Promotion
MAR 654 Marketing of Services
MAR 660 New Product and Service Planning and Development
MAR 695 Marketing Internship

TOTAL CREDITS: 30-36

*MBA 642 and MBA 646 may be waived. Waiver is granted when a student receives a grade of B or better on two related UG courses. If waived, students will take up to 6 more credits in MAR depending on waiver.