| Pace University > Lubin School of Business > Graduate Programs > MS Programs > Customer Intelligence and Analytics MS > Curriculum |
|
Customer Intelligence and Analytics MS Program and Courses Degree Requirements Preliminary Skills and Prerequisite Courses (0--6) MBA 642 Marketing Management* MBA 646 Data Analysis for Decision Making* Core Courses (21) MAR 673 Customer Intelligence MAR 635 Business Research and Survey Methodology MAR 644 Customer Relationship Management MAR 664 Analysis for Marketing Decisions MAR 649 E-Marketing OR MAR 675 Strategic Marketing Planning MBA 679 Value Creation MAR 692Q Research Project Electives (3-9) CHOOSE 1-3 MAR 620 Customer and Organization Buying Behavior MAR 640 Sales Management MAR 643 Interactive and Direct Marketing MAR 645 Advertising and Sales Promotion MAR 654 Marketing of Services MAR 660 New Product and Service Planning and Development MAR 695 Marketing Internship TOTAL CREDITS: 30-36 *MBA 642 and MBA 646 may be waived. Waiver is granted when a student receives a grade of B or better on two related UG courses. If waived, students will take up to 6 more credits in MAR depending on waiver. |
