| Pace University > Lubin School of Business > Graduate Programs > MS Programs > Social Media and Mobile Marketing MS > Curriculum |
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Social Media and Mobile Marketing MS Program and Courses Degree Requirements Preliminary Skills and Prerequisite Courses (0-6) MBA 642 Marketing Management* MBA 646 Data Analysis for Decision Making* Core Courses (15) MAR 635 Business Research and Survey Methodology MAR 646 Social Media and Mobile Marketing Strategies MAR 645 Advertising and Sales Promotion IS 676 / MAR 648 Foundations of Social and Mobile Technologies MAR 692Q Research Project Electives (15-21) CHOOSE 5-7 MAR 673 Customer Intelligence MAR 620 Customer and Organization Buying Behavior MAR 649 E-Marketing OR MAR 675 Strategic Marketing Planning MAR 643 Interactive and Direct Marketing IT 605 Database Management Systems TOTAL CREDITS: 30-36 *MBA 642 and MBA 646 may be waived. Waiver is granted when a student receives a grade of B or better on two related UG courses. If waived, students will take up to 6 more credits in MAR depending on waiver. |
