Pace University > Lubin School of Business > Graduate Programs > MS Programs > Social Media and Mobile Marketing MS > Curriculum


Social Media and Mobile Marketing MS Program and Courses

Degree Requirements

Preliminary Skills and Prerequisite Courses (0-6)
MBA 642 Marketing Management*
MBA 646 Data Analysis for Decision Making*

Core Courses (15)
MAR 635 Business Research and Survey Methodology
MAR 646 Social Media and Mobile Marketing Strategies
MAR 645 Advertising and Sales Promotion
IS 676 / MAR 648 Foundations of Social and Mobile Technologies
MAR 692Q Research Project

Electives (15-21) CHOOSE 5-7
MAR 673 Customer Intelligence
MAR 620 Customer and Organization Buying Behavior
MAR 649 E-Marketing OR MAR 675 Strategic Marketing Planning
MAR 643 Interactive and Direct Marketing
IT 605 Database Management Systems

TOTAL CREDITS: 30-36

*MBA 642 and MBA 646 may be waived. Waiver is granted when a student receives a grade of B or better on two related UG courses. If waived, students will take up to 6 more credits in MAR depending on waiver.