| Pace University > Lubin School of Business > BBA Programs > BBA Programs > BBA in Marketing, Global Marketing Management Concentration > Curriculum |
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BBA in Marketing, Global Marketing Management Concentration Program and Courses University Core (60) MAT 104, ECO 105 and ECO 106 are required as part of the University Core. Business Core (33) Major Requirements (27 credits) (MAR 250 (3) is applied toward the Business Core) Marketing Core: (9 credits) MAR 250 Principles of Marketing (3) MAR 322 Marketing Research (3) MAR 499 Advanced Marketing Management (3) Global Marketing Management Concentration (18 credits required) Required Concentration Courses: (9 credits) MAR 331 Managerial Marketing MAR 332 Selling and Sales Management Choose ONE of the following two courses: MAR 321Fundamentals of Advertising & Promotions MAR 323 Consumer Behavior Required International Marketing Course (3 credits) Select ONE course from the following: MAR 351 International Marketing MAR 352 International Advertising and Promotion MAR 356/357 International Marketing Field Study MAR 359 International Marketing Seminar Elective Concentration Courses (6) Select any TWO other Marketing courses. The following three options of paired courses are recommended. MAR 343 Direct Marketing MAR 443 Database Marketing OR MAR 344 Customer Relationship Management MAR 349 Strategic Internet Marketing OR Any TWO additional International Marketing courses from the list above. Free Electives (11 credits) Includes UNV 101 (1 credit) for first-year students TOTAL CREDITS: 128 |
