Pace University > Lubin School of Business > BBA Programs > BBA Programs > BBA in Marketing, Sports Marketing Concentration > Curriculum


BBA in Marketing, Sports Marketing Concentration Program and Courses

University Core (53 credits)

Business Core (29 credits)

Major Requirements (24 credits)

Marketing Core (9 credits)
MAR 250 Principles of Marketing (3)
MAR 322 Marketing Research (3)
MAR 499 Advanced Marketing Management (3)
(MAR 250 is applied toward the Business Core)

Sports Marketing Concentration (18 credits)

Required Concentration Courses (9):
MAR 363 Special Events Marketing (3)
MAR 364 Sports Marketing (3)
MAR 366 Sports Sponsorship (3)

Junior Marketing Concentration Requirement (3):
(select ONE - all courses are 3 credits)
MAR 321 Fundamental of Advertising and Promotion
MAR 342 Public Relations
MAR 342 A (PR and Advertising Online Only)

Required International Course (3):
Select ANY one course from the following:
MAR 351 International Marketing
MAR 352 International Advertising and Promotion
MAR 356 OR MAR 356E International Marketing Field Study

Elective Concentration Course (3 credits)
MAR 331 Marketing Management
MAR 332 Selling and Sales Management
MAR 342 Public Relations
MAR 343 Direct Marketing
LAW 317 - Sports and Entertainment Law
MAR 394 Internship
MGT 316 Venture Initiation and Entrepreneurship
MGT 365 Managerial Negotiations
MGT 371 Managing Entertainment Projects

Open Electives (22 credits)

TOTAL CREDITS: 128