[Canan Corus  
Canan Corus
Assistant Professor of Marketing
Address: Pace University - New York City campus
Room W-493, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6431
E-mail: ccorus@pace.edu

Joined Lubin 2012

Biography (.doc)


PhD, Marketing, Pamplin College of Business, Virginia Tech, 2008
MBA, Business Administration, Binghamton University, State University of New York, 2004
MS, International Business, Dokuz Eylul University, 2002
BS, Food Processing Engineering, Middle East Technical University, 2000



Consumer Behavior
Marketing Management
International Marketing
Advertising Management


Marketing Research
International Marketing
Consumer Behavior
Integrated Marketing Communications
Marketing Principles (Honors)

Research Interests:

Consumer welfare
Health marketing
Corporate social responsibility
Stakeholder engagement
Consumer literacy

Teaching Interests:

Marketing management
International marketing
Marketing tesearch
Consumer behavior
Integrated marketing communications
Marketing principles


Saatcioglu, Bige and Canan Corus (2014), "Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished," Journal of Macromarketing, 34(2) 122-132.

Anderson, Laurel, Amy L. Ostrom, Canan Corus, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Mark S. Rosenbaum, Kunio Shirahada, and Jerome D. Williams (2013), "Transformative Service Research: An Agenda for the Future," Journal of Business Research, 66 (8), 1203-10.

Chao, Chiang-Nan, Canan Corus and Tiger Li, (2012) "Balancing Traditional Media And Online Advertising Strategy" International Journal of Business, Marketing, & Decision Sciences, 5 (Fall), 12-25.

Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2012) "The Response to Failure Scale: Predicting Behavior Following Initial Self-Control Failure," Journal of Marketing Research, 49 (6), 996-1014.

Corus, Canan and Julie L. Ozanne (2012), "Stakeholder Engagement: Building Participatory and Deliberative Spaces in Subsistence Markets" Journal of Business Research, 65(12), 1728-35.

Corus, Canan and Julie L. Ozanne (2011), "Critical Literacy Programs: Can Business Literacy Be a Catalyst for Economic and Social Change?" Journal of Macromarketing, 31 (2) 184-198.

Rosenbaum, Mark S., Canan Corus, Amy L. Ostrom, Laurel Anderson, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Kunio Shirahada, and Jerome D. Williams (2011), "Conceptualization and Aspirations of Transformative Service Research," Journal of Research for Consumers, 19, 1-6.

Ozanne, Julie L., Canan Corus, and Bige Saatcioglu (2009), "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing," Journal of Public Policy and Marketing, 28 (1), 29-40.

Adkins, Natalie and Canan Corus (2009), "Health Literacy for Improved Health Outcomes: Effective Capital in the Marketplace," Journal of Consumer Affairs, 43 (2), 199-222.

Hampton, Brandy, Paula Peter, Canan Corus, and David Brinberg (2009), "Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages," Journal of Applied Social Psychology, 39 (2), 449-471.