[Ipshita Ray  
Ipshita Ray
Associate Professor of Marketing
Graduate Marketing Program Chair
Address: Pace University - New York City campus
Room W-477, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6505
E-mail: iray@pace.edu

Joined Lubin 2005

Biography (.doc)


Education:

PhD, University of Connecticut, Storrs, CT, Marketing Communications, 2001
MA, University of Connecticut, Storrs, CT, Marketing Communications, 1997
MA, Jadavpur University, Calcutta, India, English, 1995
BA, Jadavpur University, Calcutta, India, English, 1993



Teaches:

Business Research and Survey Methodology (MBA)
Marketing Research
Media Planning and Buying
New Product and Service Development and Management (MBA)
New Products Development and Marketing
Research Methods in Management (MBA)
Strategic Marketing Planning (MBA)
Marketing Principles



Research Interests:

Customer relationship management
Retail service quality
Customer retention management, customer loyalty and customer satisfaction
Online shopping behaviour and repatronage
Advertising effectiveness
Information processing and message effects: cognitive and affective dimensions of information processing
Mathematical models of marketing communication effects