[James Gould  
James S. Gould
Professor of Marketing
Address: Pace University - White Plains campus
Lubin Graduate Center
Room 538, 1 Martine Avenue
White Plains, NY 10606
Phone: 914-422-4177
E-mail: jgould@pace.edu

Joined Lubin 1980

Biography (.doc)


Ph.D., Marketing, Cornell University, 1969
MS, Marketing/Marketing Research, Cornell University, 1966
BS, Marketing, University of Rhode Island, 1964


BUS 507 Managerial Marketing
MAR 635 Business Research and Survey Methodology
MAR 692 Research Project
MAR 605 Strategic Marketing Planning
MGT 681 Interpersonal Competence and Group Dynamics
MGT 682 Research Methods in Management

Research Interests:

Evaluation of integrated media communication programs

Developing software to measure media and financial performance of IMC programs
Stock and Commodity Prices: Analysis of prices to determine optimal entry and exit price levels
Demand Estima