[Kathryn Winsted  
Kathryn Winsted
Associate Professor of Marketing
Fulbright advisor for Lubin students
Address: Pace University - Pleasantville campus
Room 121, Goldstein Academic Center
861 Bedford Road
Pleasantville, NY 10570
Phone: 914-773-3905
E-mail: kwinsted@pace.edu
Personal Web page: http://webpage.pace.edu/kwinsted/

Lubin Faculty Expert

Joined Lubin 1994

Biography (.doc)


Education:

PhD, Marketing, University of Colorado, Boulder, 1993
MPA, Public Administration, Harvard University, 1975
BA, Economics, Middlebury College, 1973


Teaches:

MAR 250 Introduction to Marketing
MAR 352 International Advertising and Promotion
MAR 431 New Product Development
MAR 507 Managerial Marketing
MAR 654 Marketing of Services
MAR 644 Customer Relationship Management
MAR 660 New Product &


Research Interests:

Services marketing
International marketing
Internet and viral marketing
Product placement
Advertising recall