[Larry Chiagouris  
Larry Chiagouris
Professor of Marketing
Address: Pace University - New York City campus
Room W-471, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6454
E-mail: lchiagouris@pace.edu

Lubin Faculty Expert

Joined Lubin 2002

Biography (.doc)


Education:

PhD, Consumer Behavior, City University of New York, 1991
M.Phil., Business, City University of New York, 1977
APC, Marketing, Stern Graduate School of Business, New York University, 1979
MBA, Industrial Psychology,Baruch Graduate School of Bus


Teaches:

MAR 345 Media Planning
MAR 649 e-Marketing
MAR 499 Advanced Marketing
MAR 431 New Product Development
MAR 675 Strategic Marketing



Research Interests:

e-Commerce
New Products
Marketing Communications
Marketing Productivity