[Martin Topol  
Martin Topol
Professor of Marketing
Address: Pace University - New York City campus
Room W-452, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6452
E-mail: mtopol@pace.edu

Lubin Faculty Expert

Joined Lubin 1984

Biography (.doc)


Education:

BA, Economics and Psychology, Queens College of the City University of New York, 1973
MBA, Management, Michigan State University, 1975
M.Phil, Business, City University of New York, Baruch College, 1981
PhD, Business, City University of New Yor


Teaches:

MAR 250 Principles of Marketing
MAR 331 Marketing Management
MAR 344 Customer Relationship Management
MAR 499 Advanced Marketing Management
MAR 644 Customer Relationship Management
MAR 649 E-Marketing
MAR 660 New Product & Services Plann


Research Interests:

Value retailing
e-Commerce/e-Retailing
Direct and interactive marketing
Customer relationship management
Judgmental forecasting
Retail planning
Communications strategies and tactics
International marketing
New product development