[Randi Priluck  
Randi L. Priluck
Professor of Marketing
Address: Pace University - New York City campus
Room W-473, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6451
E-mail: rpriluck@pace.edu
Personal Web page: http://webpage.pace.edu/rpriluck

Lubin Faculty Expert

Joined Lubin 2000

Biography (.doc)


PhD, Marketing, Drexel University, 1995
MBA, Marketing, New York University, 1990
BBA, Marketing, George Washington University, 1987


MAR 250 Principles of Marketing
MAR 321 Fundamentals of Advertising & Promotion
MAR 323 Consumer Behavior
MAR 445 Advertising and Communications Strategy
MAR 620 Consumer and Organizational Buying (graduate)

Research Interests:

Associative learning
Relationship marketing
Celebrity endorsement
Branding classical conditioning and its advertising implications
Branding strategies
Trust and commitment in relationship marketing