[Randi Priluck  
Randi L. Priluck
Professor of Marketing
Address: Pace University - New York City campus
Room W-473, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6451
E-mail: rpriluck@pace.edu
Personal Web page: http://webpage.pace.edu/rpriluck

Lubin Faculty Expert

Joined Lubin 2000

Biography (.doc)


Education:

PhD, Marketing, Drexel University, 1995
MBA, Marketing, New York University, 1990
BBA, Marketing, George Washington University, 1987


Teaches:

MAR 250 Principles of Marketing
MAR 321 Fundamentals of Advertising & Promotion
MAR 323 Consumer Behavior
MAR 445 Advertising and Communications Strategy
MAR 620 Consumer and Organizational Buying (graduate)


Research Interests:

Associative learning
Relationship marketing
Celebrity endorsement
Branding classical conditioning and its advertising implications
Branding strategies
Trust and commitment in relationship marketing