[Vishal Lala  
Vishal Lala
Associate Professor of Marketing
Address: Pace University - New York City campus
Room W-470, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6499
E-mail: vlala@pace.edu

Joined Lubin 2005

Biography (.doc)


Education:

PhD, Marketing, Oklahoma State University, 2005
MS, Management of Information Systems, Oklahoma State University, 2004
MBA, Marketing, University of Bombay, 1999
BS, Chemistry, St. Xaviers College, 1996



Teaches:

Principles of Marketing
Marketing and e-Business
Strategic Internet Marketing
Marketing Research
Direct Marketing
Consumer Behavior



Research Interests:

Consumer decision-making and choice
E-commerce