[Vishal Lala  
Vishal Lala
Professor of Marketing
Address: Pace University - New York City campus
Room W-470, 1 Pace Plaza
New York, NY 10038
Phone: 212-618-6499
E-mail: vlala@pace.edu

Joined Lubin 2005

Biography (.doc)


PhD, Marketing, Oklahoma State University, 2005
MS, Management of Information Systems, Oklahoma State University, 2004
MBA, Marketing, University of Bombay, 1999
BS, Chemistry, St. Xaviers College, 1996


Principles of Marketing
Marketing and e-Business
Strategic Internet Marketing
Marketing Research
Direct Marketing
Consumer Behavior

Research Interests:

Consumer decision-making and choice