Clinical Associate Professor of Marketing
Address: Pace University - New York City campus
Room W-470, 1 Pace Plaza
New York, NY 10038
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Professor Harvey Markovitz was hired as a full-time professor within the Marketing Department in 2007. He is an SP - Scholarly Practitioner - Clinical Professor according to AACSB standards. As a clinical professor he has published three journal articles and his work has been in many peer reviewed or refereed conferences. Professor Markovitz has earned the highest faculty ratings in teaching and service since his first year at Lubin.
Award-winning Professor Markovitz's impact on students studying Direct Marketing can be measured by the more than 150 students who, since 2002, have won individual awards for excellence in Interactive Integrated Direct Marketing Strategy Planning in the DMEF - Marketing Edge International Collegiate ECHO competition . He was awarded the Silver Apple award by the Direct Marketing Club of New York for 25 years of demonstrated leadership within the direct marketing industry. Professor Markovitz was awarded the 2005 DMG Award for Outstanding Service to Direct and Interactive Marketing Education presented by Direct Marketers Gateway, Inc. Since 2002, he has been an annual winner of the DMEF-Marketing Edge Collegiate ECHO leadership award.
He has been a practicing marketing and management consultant since 1981 primarily serving the needs of privately owned businesses as well as the C suite of public companies providing a myriad of marketing, sales and strategic planning consulting services. His corporate career at JCPenney's, CBS Inc. and Broadcast Marketing Inc. gave him experience in retail merchandising, product development, catalog marketing, financial planning, sales team leadership, media planning and buying, barter trade, business development and organization efficiency. His primary area of consulting now is in Direct and Interactive Marketing as well as Professional Selling skills.
He previously taught at Baruch College (CUNY) where his graduate students won Gold, Silver, Bronze and honorable mention awards in the ECHO competition. In the first year of competition at Pace, his undergraduate students won honorable mention and semi-finalist awards.
While at Baruch in 2004, Professor Markovitz founded and was the director of the Direct and Interactive Marketing Lab where the academic discipline of marketing merged with professional marketing resources and provided resources for students, faculty and small businesses owners.
At Pace, in 2007, he created the Interactive & Direct Marketing (IDM) Lab at both the Pleasantville, NY and New York City campuses. He is now the Director of the lab. The IDM Lab is an "incubator internship" under the supervision of Professor Markovitz and other marketing professors. It provides real life opportunities for Pace marketing and communication students and interns to apply the theories taught in the classroom to application working on small business marketing challenges in the NY metro marketplace. The IDM Lab functions as a student run Direct Marketing Agency. Clients and projects cover the gamut of not-for-profit organizations to university marketing challenges and City of New York Agencies as well as traditional lead generation and consumer-direct projects and business to business marketing challenges for small business. Fees are not charged to clients but most participating organization make a donation to support Pace's IDM Lab and studies program. He has set up a foundation exclusively to support the Lab and provide scholarships to lab students. Most interns volunteer for the experience; others take the internship for credit. The Lab is not funded by the University. Professor Markovitz seeks outside donations to run the Lab programs and provide education support for students and involved faculty.
Many of Professor Markovitz's former students, using skills they learned while taking his courses, participating as an intern in the Lab and competing in the DMEF-Marketing Edge Collegiate ECHO, were able to land above average paying jobs in the direct and interactive marketing industry. One of the Lab managers in Pleasantville was offered a pre-start bonus in October of his senior year to work for Danon Corp directly because he had the IDM Lab experience. Several are working for Macy's, Sony Music, Sprinklr.com social media agency and Y&R Direct Marketing advertising as a direct result of this experience.
Professor Markovitz has more than 40 years' experience as a marketing, sales, and business development professional. Before founding his own company, HBM Associates Inc. as a management advisory service in 1981, he directed strategic planning, marketing, sales, administrative and financial activities within various departments of JCPenney and CBS, Inc. He was also the President of a major media barter company Broadcast Marketing Inc. He created innovative product, marketing and financial strategies that resulted in increased profitable sales in both domestic and international markets. Professor Markovitz earned a Master of Science Degree (with distinction) in Direct and Interactive Marketing from New York University in 1999. He is a specialist in profit improvement through organization development and restructuring, marketing and media planning, financial and administrative processes as well as sales and management training.
As a direct marketing consultant, he created highly successful campaigns that generated double digit responses and exceeded client control programs. Professor Markovitz integrated promotional campaigns using Internet, Telemarketing, Catalog, Direct Mail media with Direct Sales. He teaches marketing and sales courses.
He is also the author of a business pamphlet-guide "101+ steps to rapid and sustained profit change; it's your business what do you want to do about it?" published by HBM Associates, Inc. and "How to build a consulting practice within your accounting business" published on audio tape by Bisk Publishing company.