Clinical Assistant Professor of Marketing
Address: Pace University - New York City campus
Room W-470, 1 Pace Plaza
New York, NY 10038
Faculty Web page
Personal Web page
Award-winning Professor Harvey Markovitz’s impact on students studying Direct Marketing can be measured by the 98 students who, since 2002, have won individual awards for excellence in Interactive Integrated Direct Marketing Strategy Planning in the DMEF National Collegiate ECHO competition.
Professor Markovitz, (firstname.lastname@example.org) is the newest addition to the Marketing department at Pace University’s Lubin School of Business. He previously taught at Baruch College (CUNY) where his graduate students won Gold, Silver, Bronze and honorable mention awards in the ECHO competition. In the first year of competition at Pace, his undergraduate students won honorable mention and semi-finalist awards.
While at Baruch, Professor Markovitz founded, in 2004, and was the director of the Direct and Interactive Marketing Lab where the academic discipline of marketing merged with professional marketing resources and provided resources for students, faculty and small businesses owners. At Pace, in 2007, he created the Interactive & Direct Marketing (IDM) Lab at both the Pleasantville, NY and New York City campuses. The IDM Lab, fashioned after the DMEF collegiate ECHO model, is an “incubator internship” under the supervision of Professor Markovitz and other professors. It provides real life opportunities for Pace marketing students and interns to apply the theories taught in the classroom to application working on small business IDM marketing challenges in the NY metro marketplace. The IDM Lab functions as a student run Direct Marketing Agency. Clients and projects cover the gamut of not-for-profit (by design) organizations to university marketing challenges as well as traditional lead generation and consumer-direct projects for small business. Fees are not charged to clients but each participating organization makes a donation to support Pace’s IDM Lab and studies program. Most interns volunteer for the experience; others take the internship for credit.
Many of Professor Markovitz’s former students, using skills they learned while taking his courses, participating as an intern in the Lab and competing in the DMEF Collegiate ECHO, were able to land above average paying jobs in the direct and interactive marketing industry.
Professor Markovitz has more than 40 years experience as a marketing, sales, and business development professional. Before founding his own company, HBM Associates Inc. as a management advisory service in 1981, he directed strategic planning, marketing, sales, administrative and financial activities within various departments of JCPenney and CBS, Inc. He was also the President of a major media barter company. He created innovative product, marketing and financial strategies that resulted in increased profitable sales in both domestic and international markets.
Professor Markovitz earned a Master of Science Degree (with distinction) in Direct and Interactive Marketing from New York University in 1999. He is a specialist in profit improvement through organization development and restructuring, marketing and media planning, financial and administrative processes as well as sales and management training.
As a direct marketing consultant, he created highly successful campaigns that generated double digit responses and exceeded client control programs. Professor Markovitz integrated promotional campaigns using Internet, Telemarketing, Catalog, Direct Mail media with Direct Sales. He teaches marketing and sales courses currently at Pace.
He is also the author of a business pamphlet-guide “101+ steps to rapid and sustained profit change; it’s your business what do you want to do about it?” published by HBM Associates, Inc. and “How to build a consulting practice within your accounting business” published on audio tape by Bisk Publishing company.
Professor Markovitz was awarded the 2005 DMG Award for Outstanding Service to Direct and Interactive Marketing Education presented by Direct Marketers Gateway, Inc. Since 2002, he has been an annual winner of the DMA’s ECHO leadership award.
Professor Markovitz can be reached at email@example.com or 212.529.1891.