Professor of Marketing
Faculty Web page
Dr. Larry Chiagouris, an expert on consumer behavior, marketing research, advertising, and interactive marketing and technology, has been called one of the best and brightest marketing strategists and a branding guru by the media.
Dr. Chiagouris has a BS degree in Economics from New York University, magna cum laude, an MBA in Industrial Psychology from Baruch Graduate School of Business, an APC in Marketing from the Stern Graduate School of Business, New York University, an M.Phil. in Business from the City University of New York, and a PhD in Consumer Behavior from the City University of New York. Prior to joining Pace University, he served as a senior executive for major Fortune 500 companies and continues to consult with some of the largest marketing organizations in America. His industry leadership appointments include serving as Chairman of the Advertising Research Foundation and a member of the board of directors of the American Marketing Association. He research has generated more than 30 articles in important industry or scholarly publications and he has been a featured speaker or presenter at many of the leading marketing industry organizations.