Professor of Marketing
Faculty Web page
An expert in the areas of direct marketing, interactive marketing, e-business, retail planning, and qualitative marketing research. Dr. Martin T. Topol is the Chair of the Marketing Department at the Lubin School of Business.
Dr. Topol has authored numerous articles in publications such as the Journal of Retailing, Journal of Direct Marketing, Journal of Retailing and Consumer Services, Journal of Euromarketing, Journal of Psychology and Business, American Journal of Small Business Planning, International Review of Retail, Distribution and Consumer Research, International Journal of Business and Economics, and International Journal of Forecasting. He has also contributed articles at proceedings in various internationally recognized organizations, including the American Marketing Association, American Collegiate Retailing Association, International Conference on Research in the Distributive Trades, the Academy of Marketing Science, the Direct Marketing Educational Foundation, and International Symposium of Forecasters.
Experienced in qualitative research, Dr. Topol had been Associate Research Director at the Market Discovery Group for over 10 years. His research included projects for such firms as AT&T, Bellcore, Nynex, Bell Atlantic, Brooklyn Union Gas, Foot Locker, Kinney Shoes, CARE, Mondex, Merrill Lynch, Citibank, among several others.
Dr. Topol's work in retailing and e-business led to consulting and training and development assignments with Lambda Electronics, ProExport (Bogota, Columbia), Bell Atlantic, and a variety of groups of executives from Mexico, the Peoples Republic of China, Taiwan, Korea, Brazil, and Spain. He is responsible for overseeing the M.B.A. in e-Business in the Lubin School which is an interdisciplinary program, and has developed courses in e.Marketing and Customer Relationship Marketing which are part of this special program.
Dr. Topol has been active in many professional organizations and has been officer of several of them, including the American Collegiate Retailing Association (ACRA), the American Marketing Association, and the Direct Marketing Educational Foundation. He is currently on the Executive Board of ACRA and serves as its Liaison to the International Council of Shopping Centers (ICSC). Dr. Topol has served as ACRA's President and Treasurer and as Co-leader of the American Marketing Association's Special Interest Group in Direct Marketing.
Dr. Topol has been responsible for directing the largest international student program in business to Pace University in a partnership with the IIU (International Institute of Education) of Stockholm, Sweden. This program has brought hundreds of students from Sweden to study in New York at the Lubin School of Business.
Dr. Topol's commitment to Pace University and to academic and professional organizations has been recognized as he has received several awards for scholarship and service, including Pace University's 2001 Distinguished Service Award.