Clinical Professor of Marketing
Faculty Web page
Paul Kurnit is a marketing, advertising, and entertainment executive with diverse experience in the youth marketplace. As founder/president of Kurnit Communications and KidShop Paul offers customized consulting in brand innovation and ideation, new product development, brand strategy, market planning and communications solutions for established brands, start-ups and pro-social cause initiatives.
Paul began his advertising career at Benton & Bowles and Ogilvy & Mather managing classic brands for Procter & Gamble, Kraft/General Foods, American Express and Hasbro Toys. As President of Griffin Bacal, a DDB agency, Paul played a key role in Hasbro's dynamic growth into a leading international toy and entertainment business. While at Griffin Bacal, Paul was Executive Vice President of sister company, Sunbow Entertainment, a leading producer of award-winning children's television programming and film. His credits include hundreds of syndicated and international programs for major properties including Transformers, GI Joe and My Little Pony.
Frequently called on by major media (NBC, ABC, CNN, Washington Post, USA Today and many others) for his trend and cultural insights, Paul has consulted for Disney, General Mills, Golden Books, McDonald's, Mead, Nickelodeon, Pepsi, Scholastic, Universal Studios and many other blue chip and start up companies. Paul teaches marketing and advertising at Pace University Lubin School of Business as clinical professor of marketing and advises the Pace advertising team. He has worked on numerous pro-social youth initiatives including the Advertising Council, America's Promise, The Partnership for a Drug-Free America and Schwab Learning. He serves on the board of The Advertising Educational Foundation as well as the Lubin Business Advisory Board and the Children's Advertising Review Unit (CARU) advisory board.