Course Description: Examines the principles and practice of marketing to help gain a better understanding of marketing and the role of marketing in society. Topics include the decision of variables involved in marketing management decisions (i.e. the marketing mix—product, pricing, promotion and distribution decisions for successfully selling a product) as well as the global environment for marketing (societal and ethical dimensions). Uses case studies and/or group projects to show how theory can be applied in solving and understanding marketing problems. Students learn to formulate marketing objectives and develop a marketing strategy.
NOT OPEN TO STUDENTS WHO HAVE TAKEN MBA 622.