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COURSE INFORMATION

COURSE TITLE Marketing Management
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Master Of Business Admin 
LEVEL Graduate
COREQUISITE none
PREREQUISITE none
DESCRIPTION:

Course Description: Examines the principles and practice of marketing to help gain a better understanding of marketing and the role of marketing in society. Topics include the decision of variables involved in marketing management decisions (i.e. the marketing mix—product, pricing, promotion and distribution decisions for successfully selling a product) as well as the global environment for marketing (societal and ethical dimensions). Uses case studies and/or group projects to show how theory can be applied in solving and understanding marketing problems. Students learn to formulate marketing objectives and develop a marketing strategy.
NOT OPEN TO STUDENTS WHO HAVE TAKEN MBA 622.



SECTION INFORMATION

CRN: 40113
SUBJECT: MBA
COURSE NUMBER: 642
SECTION TITLE: Marketing Management
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 20
SEATS AVAILABLE 6
INSTRUCTOR: Pradeep Gopalakrishna
RESTRICTION(S):

Online

Online Type Date
BlackBoard 05/28/2019 - 07/13/2019