* If you need up to date information please refer to Banner Class Schedule

COURSE INFORMATION

COURSE TITLE Consumer Behavior
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Undergraduate
COREQUISITE none
PREREQUISITE MAR 250 Minimum Grade of D or MAR 201 Minimum Grade of D
DESCRIPTION:

Course Description: Survey of behavioral and social science concepts applied in marketing. Course orientation is toward the sociological aspects of consumption; the psychology of consumer preferences, decisions and spending behavior; and the role of motivation, persuasion and learning in marketing programs.

Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.



SECTION INFORMATION

CRN: 40433
SUBJECT: MAR
COURSE NUMBER: 223
SECTION TITLE: Consumer Behavior
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 25
SEATS AVAILABLE 14
INSTRUCTOR: TBA
RESTRICTION(S):
May not be enrolled as the following Classifications: Freshmen Honors Athlete , Freshmen Athlete , Freshmen Honors , Freshmen , Freshman Priority Reg

Online

Online Type Date
BlackBoard 05/28/2019 - 07/13/2019