|COURSE TITLE||Consumer Behavior|
|SCHOOL||Lubin School of Business|
|PREREQUISITE||MAR 250 Minimum Grade of D or MAR 201 Minimum Grade of D|
Course Description: Survey of behavioral and social science concepts applied in marketing. Course orientation is toward the sociological aspects of consumption; the psychology of consumer preferences, decisions and spending behavior; and the role of motivation, persuasion and learning in marketing programs.
Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.
|SECTION TITLE:||Consumer Behavior|
|REQUIRED MATERIAL:||To Be Determined|
|SECTION COMMENTS:||This is an online section that requires online participation and attendance via Blackboard.
|May not be enrolled as the following Classifications: Freshmen Honors Athlete , Freshmen Athlete , Freshmen Honors , Freshmen , Freshman Priority Reg|
|BlackBoard||05/28/2019 - 07/13/2019|