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COURSE INFORMATION

COURSE TITLE Fashion Marketing
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Undergraduate
COREQUISITE none
PREREQUISITE MAR 250 Minimum Grade of D
DESCRIPTION:

Prerequisite: Listed prerequisite and junior standing.

Course Description: Fashion Marketing introduces the terminology and fundamentals of the fashion industry while examining the development of fashion products from concept to consumer. Students explore the core marketing activities surrounding the world of fashion. These activities include, but are not limited to, market segmentation, market research, consumer motivation, product strategy, pricing, promotions and retail distribution. Marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers will be explored. A global perspective of fashion marketing will also be discussed.

Course Rotation: Fall



SECTION INFORMATION

CRN: 40472
SUBJECT: MAR
COURSE NUMBER: 365
SECTION TITLE: Fashion Marketing
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires studnet's participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 25
SEATS AVAILABLE 21
INSTRUCTOR: TBA
RESTRICTION(S):
Must be enrolled in one of the following Classifications: Junior Athlete & Honors , Junior Athlete , Junior Honors , Junior , Junior Priority Reg , Senior Honors Athlete , Senior Athlete , Senior Honors , Senior , Senior Priority Reg

Online

Online Type Date
BlackBoard 05/28/2019 - 07/13/2019