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COURSE INFORMATION

COURSE TITLE Strategic Planning and Marketing
CREDIT RANGE 3.000
SCHOOL Dyson College Arts & Sciences
DEPARTMENT Public Administration 
LEVEL Graduate
COREQUISITE none
PREREQUISITE none
DESCRIPTION:

Course Description: This course examines basic concepts in strategic planning and marketing with special emphasis on the organization and management of the strategic planning process, marketing decision models, and techniques for the promotion of services to the public. Discussion of the ethical issues surrounding marketing is included. Required of all students with a specialization in planning and evaluation or nonprofit financial management.



SECTION INFORMATION

CRN: 40639
SUBJECT: PAA
COURSE NUMBER: 614
SECTION TITLE: Strategic Planning and Marketing
CAMPUS: New York City
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: Students only need to meet face to face once Wednesday May 29th from 5:40-8:30 in 1 Pace Plaza Rm: W603A. This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 20
SEATS AVAILABLE 14
INSTRUCTOR: Sheying Chen
RESTRICTION(S):

New York City Campus

Time Days Campus/Room Assignment Date
  W   05/28/2019 - 07/13/2019