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COURSE INFORMATION

COURSE TITLE Consumer and Organization Buying Behavior
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Graduate
COREQUISITE none
PREREQUISITE Pre-requisite for MAR 620
( Course : MBA 642 .
Minimum Grade of C. )
DESCRIPTION:

Course Description: Explains how to apply concepts and techniques from the behavioral sciences (psychology, sociology, anthropology, economics and marketing research) to marketing management. Case studies are used to develop application skills.



SECTION INFORMATION

CRN: 50140
SUBJECT: MAR
COURSE NUMBER: 620
SECTION TITLE: Consumer and Organization Buying Behavior
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section which requires students to participate online via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 20
SEATS AVAILABLE 1
INSTRUCTOR: Ipshita Ray
RESTRICTION(S):

Online

Online Type Date
BlackBoard 07/15/2019 - 08/24/2019