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COURSE INFORMATION

COURSE TITLE Marketing of Services
CREDIT RANGE 0 OR 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Graduate
COREQUISITE none
PREREQUISITE MBA 622 Minimum Grade of B
DESCRIPTION:

Course Description: Examines the role of service marketing in the economy. Discusses requirements of successful service marketing and obstacles encountered. The importance of understanding consumer expectations and perceptions is emphasized. Through conceptual review and case study analysis, students develop a business plan for a services marketing operation.

Students who receive credit for this course may not receive credit for MAR 655.



SECTION INFORMATION

CRN: 50230
SUBJECT: MAR
COURSE NUMBER: 654
SECTION TITLE: Marketing of Services
CAMPUS: New York City
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: None
COREQUISITE None
FEES: 0
CAPACITY 25
SEATS AVAILABLE 24
INSTRUCTOR: TBA
RESTRICTION(S):

New York City Campus

Time Days Campus/Room Assignment Date
05:30 pm - 08:40 pm   TR   1 Pace Plaza CIVIC W609 07/15/2019 - 08/24/2019