January 2010 www.pace.edu/lubin 

[SEC Chief Accountant to Keynote Lubin Accounting Conference]
James L. Kroeker
  SEC Chief Accountant to Keynote Lubin
Accounting Conference

Lubin's 4th Annual Forum on Contemporary Accounting Issues will be held on Tuesday, April 27, 2010. James L. Kroeker, recently appointed Chief Accountant at the SEC, will give one of the the keynote interviews. The conference is sponsored by the Center for the Study of International Accounting Standards, now headed by Tom Jones, former vice chairman of the International Accounting Standards Board. The theme of this year's conference is "Global Accounting Standards: Managing the Transition." For more information, contact Catherine Gay Communications, pace@cgcomgroup.com, 212-501-7200.
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Pepsi VIP to be Honored at Golf Classic
Michael Buonassisi, BBA '77, vice president of Sales and Marketing, Pepsi-Cola Bottling Company of New York, will receive the Alumni Award at the 12th Annual Lubin Golf Classic on Tuesday, June 1, 2010. The event is held every year at Wheatley Hills Golf Club in East Williston, Long Island. Proceeds from the Classic fund scholarships for Lubin undergraduates who demonstrate academic excellence, service to Pace, and financial need. Ten Lubin students will be awarded scholarships at the event.
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  [Pepsi VIP to be Honored at Golf Classic]

[Alumni Achievement Luncheon Raises over $300,000]
Michael Clinton, MBA '83
  Alumni Achievement Luncheon Raises over $300,000
Michael A. Clinton, MBA '83, EVP, chief marketing officer, and publishing director, Hearst Magazines, was honored at the 17th Annual Lubin Alumni Achievement Award Luncheon on December 4, 2009. Almost $320,000 was raised and proceeds from the event fund scholarships for undergraduate and graduate Lubin students who have demonstrated outstanding academic achievement, service, and financial need. Ten students received scholarships at the event. Thommy Guerrero, BBA '06, Fixed Income Controller, Morgan Stanley, received the Recent Alumni Service Award. Click to see photos and video of the event.
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Little Blue Book of Marketing Makes Big Hit
Lubin marketing professor Paul Kurnit and Steve Lance set forth foolproof guidelines for individuals responsible for marketing plans in their new book, The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day. The book is ripe with valuable techniques that help to generate useful ideas. According to a review of the book that currently appears in SmartMoney, "There are some useful insights and techniques within these pages, from guidelines for delegating control of a marketing meeting to keeping a giant spare sheet of paper to the side for any off-agenda ideas that emerge ... Kurnit and Lance sustain a fresh and energetic tone...."
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  [Little Blue Book of Marketing Makes Big Hit]

[Harvard Professor to Visit Pace]
Max Bazerman
  Harvard Professor to Visit Pace
Lubin's Business Honors Program has invited Max Bazerman, PhD, Straus Professor at the Harvard Business School, to visit Pace to discuss leadership and ethics on March 25. Bazerman is affiliated with Harvard's Kennedy School of Government, the Psychology Department, and the School's Program on Negotiation. Dr. Bazerman's research focuses on decision making, negotiation, and ethics. He is the author, co-author, or co-editor of eighteen books and over 200 research articles and chapters on these topics, and has received countless accolades and awards in recognition of his work.
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Pace Pitch Winners
The Sixth Annual Pace Pitch Contest was held on December 3, 2009. Over $50,000 in cash prizes was awarded to 11 budding entrepreneurs. Finalists had exactly three minutes to pitch their respective ideas to a distinguished panel of judges and an enthusiastic audience. Professor Iqbal Quadir, founder of GrameenPhone and director of the Legatum Center for Development and Entrepreneurship at MIT, served as keynote speaker at the event. The Pace Pitch Contest is based on the Elevator Pitch concept popular in the venture capital community. For full details on the winners and winning pitches, visit www.pace.edu/pitch.
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  [Pace Pitch Winners]
Winning New Business Concept Pitch team

[Business Honors Program Sponsors Leadership Retreat]
BHP students with Professor Kathy Winsted
  Business Honors Program Sponsors Leadership Retreat
Sixty Lubin honors students and several faculty members attended an all-day leadership retreat on Tuesday, January 19. The event was the third annual leadership retreat sponsored by the Lubin Business Honors Program. The program featured leadership training workshops run by Dale Carnegie Training, a luncheon with executive mentors who are mentoring Lubin honors students, and addresses by Dean Joseph Baczko, Dean Karen Berger, and program director Eric Kessler. Student participants were pleased with the event and stated that they will apply the skills they acquired in their coursework and on their jobs.
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Scholarships for International Study
Congratulations to the 24 Lubin students who have been awarded scholarships for international field studies and study abroad opportunities through the Figueroa Family Fund for the Spring 2010 semester. Students in receipt of Figueroa scholarships can expect to receive approximately $1,500 per international field study and $3,000 for study abroad. For students wishing to participate in Summer 2010 study abroad, the deadline to apply is Monday, March 15. For more information, visit www.pace.edu/lubin/cgbp.
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  [Scholarships for International Study]

[Field Studies Span the Globe]
Brussels, Belgium
  Field Studies Span the Globe
During the January intersession, Lubin undergraduate marketing students visited Brussels and London for a ten-day International Marketing Field Study experience. Students had the opportunity to meet with top executives at leading corporations such as Coca-Cola, FedEx, and Duvel Moortgat N.V., as well as representatives from the EU Government and partner educational institutions. Also during the intersession, 16 undergraduate students visited India through Lubin's International Marketing Field Study to Mumbai, Pune, and Nasik. These students had the opportunity to meet with top executives at leading corporations such as The Reserve Bank of India, The National Stock Exchange, and Tata Technologies, Consultancy, and Motors. Increased field study participation for Lubin students is being made possible through the generous support of the Figueroa Family Fund.
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Still Time to Register for MS in Finance for Professionals
This is the last chance to enroll in this year's only class for the Masters in Finance for Professionals (MFP) program, a one year MS in Finance for experienced managers. This is a great way to retool your resume and be more competitive in the challenging finance job market. The program consists of an innovative blended format of online work with weekend campus residencies. Come to an Open House on January 30 or 31. Classes begin on February 11. Visit www.pace.edu/lubin/mfp or contact Jim Parker, Program Director, at jparker@pace.edu, 212-618-6653, for more information.
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  [Still Time to Register for MS in Finance ]

[Star Achievement]   Star Achievement
Under the direction of adjunct marketing professor Loretta Volpe, students enrolled in her Marketing 342 Public Relations course recruited 248 students, faculty, family, and friends to help save the lives of individuals on the New York Organ Donor Network's waiting list for an organ and/or tissue. This group of people reached out to more than 1,000 individuals. As a result, the organization was able to enroll 615 individuals on their registry. The New York Organ Donor Network has bestowed Pace University with its Star Achievement Award in recognition of the efforts made by all involved through their affiliation with Pace to help save lives. One remarkable fact to note is that each organ donor can help to save as many as eight lives.
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HVDMA Laura L. Smith Scholarship Award
Two Lubin students were honored in December 2009 with the Hudson Valley Direct Marketing Association Award (HVDMA) Laura L. Smith Scholarship Award, presented to individuals who have contributed in an exceptional and visionary way to the professionalism of the direct marketing industry. Recipients Kaitlin Gallucci '10 and Katherine Philip '10, both Interactive and Direct Marketing (IDM) Lab students, demonstrated exemplary leadership skills and participation in growing the IDM studies program. The Laura Smith Fund is used to support the development of the IDM labs and educational programs on the New York City and Pleasantville campuses.
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  [IDM Scholarship]
Kaitlin Gallucci and Catherine Philip

[Alumni Reception in Florida]
Fontainebleau Resort
  Alumni Reception in Florida
Have you flown south for the winter? If so, join President Stephen J. Friedman and Provost Geoffrey L. Brackett on February 18th for a complimentary alumni cocktail reception at the historic and lavishly renovated Fontainebleau Resort Hotel in Miami Beach, FL. Click for more information and to RSVP online, or call Sheri Gibson, director of Alumni Relations, at 212-346-1764.
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Generous Alumnus Supports Lubin Students
Lubin alumnus Harris Rothstein, BBA '60, knows the value of a Pace education. A Brooklyn native, Rothstein attended Pace on a full scholarship to study accounting. In 1959, shortly before his graduation, Rothstein founded what would become the very successful professional services firm Rothstein, Kass & Co., from which he retired as managing principal in 2004. With a desire to ensure that today's students benefit from the same opportunities that he did, Rothstein and his wife, Fran, recently created The Harris and Fran Rothstein Endowed Scholarship. The Scholarship, established with a generous gift of $100,000, will create a lasting source of support for Lubin students who are pursuing a degree in accounting and have demonstrated both academic merit and financial need. For more information about how you can support Lubin students, contact the Office of Philanthropy at annfund@pace.edu.
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  [Generous Alumnus Supports Lubin Students]
Harris Rothstein, BBA '60, and Fran Rothstein

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