* If you need up to date information please refer to Banner Class Schedule

COURSE INFORMATION

COURSE TITLE Principles of Marketing
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Undergraduate
COREQUISITE none
PREREQUISITE none
DESCRIPTION:

Completion of 48 credits required.

Course Description: Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing's place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.

Course Rotation: Fall, Spring, and Summer.



SECTION INFORMATION

CRN: 10017
SUBJECT: MAR
COURSE NUMBER: 250
SECTION TITLE: Principles of Marketing
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
ATTRIBUTES: Business Core
FEES: 0
CAPACITY 20
SEATS AVAILABLE 10
INSTRUCTOR: Ipshita Ray
RESTRICTION(S):
May not be enrolled as the following Classifications: Freshmen Honors Athlete , Freshmen Athlete , Freshmen Honors , Freshmen , Freshman Priority Reg

Online

Online Type Date
BlackBoard 01/03/2017 - 01/31/2017