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COURSE INFORMATION

COURSE TITLE Principles of Marketing
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Undergraduate
COREQUISITE none
PREREQUISITE (BUS 101 Minimum Grade of D or BUS 150 Minimum Grade of D) and MAT 104 Minimum Grade of D
DESCRIPTION:

Prerequisite: Upper Sophomore Standing (Completion of 45 credits).

Course Description: Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing's place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.

Course Rotation: Fall, Spring, and Summer.



SECTION INFORMATION

CRN: 10090
SUBJECT: MAR
COURSE NUMBER: 201
SECTION TITLE: Principles of Marketing
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 20
SEATS AVAILABLE 5
INSTRUCTOR: Vishal Lala
RESTRICTION(S):
Must be enrolled in one of the following Classifications: Junior Athlete & Honors , Junior Athlete , Junior Honors , Junior , Junior Priority Reg , Senior Honors Athlete , Senior Athlete , Senior Honors , Senior , Senior Priority Reg , Upper Sophomore Honors Athlete , Upper Sophomore , Upper Sophomore Athlete , Upper Sophomore Honors , Sophomore Honors Athlete , Upper Sophomore Priority Reg , Sophomore Athlete , Sophomore Honors , Sophomore , Sophomore Priority Reg

Online

Online Type Date
BlackBoard 01/02/2019 - 01/31/2019