|COURSE TITLE||Principles of Marketing|
|SCHOOL||Lubin School of Business|
|PREREQUISITE||(BUS 101 Minimum Grade of D or BUS 150 Minimum Grade of D) and MAT 104 Minimum Grade of D|
Prerequisite: Upper Sophomore Standing (Completion of 45 credits).
Course Description: Introduction to the complex and dynamic field of marketing and its systems. This course examines marketing's place in the firm and in society. Considered and analyzed are marketing research and strategies for product development, pricing, physical distribution and promotion, including personal selling, advertising, sales promotion and public relations.
Course Rotation: Fall, Spring, and Summer.
|SECTION TITLE:||Principles of Marketing|
|REQUIRED MATERIAL:||To Be Determined|
|SECTION COMMENTS:||This is an online section that requires online participation and attendance via Blackboard.|
|Must be enrolled in one of the following Classifications: Junior Athlete & Honors , Junior Athlete , Junior Honors , Junior , Junior Priority Reg , Senior Honors Athlete , Senior Athlete , Senior Honors , Senior , Senior Priority Reg , Upper Sophomore Honors Athlete , Upper Sophomore , Upper Sophomore Athlete , Upper Sophomore Honors , Sophomore Honors Athlete , Upper Sophomore Priority Reg , Sophomore Athlete , Sophomore Honors , Sophomore , Sophomore Priority Reg|
|BlackBoard||01/02/2019 - 01/31/2019|