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COURSE INFORMATION

COURSE TITLE Strategic Internet Marketing
CREDIT RANGE 3.000
SCHOOL Lubin School of Business
DEPARTMENT Marketing 
LEVEL Undergraduate
COREQUISITE none
PREREQUISITE MAR 250 Minimum Grade of D
DESCRIPTION:

Prerequisite: MAR 250 and junior standing. Not open to students who have taken MAR 349A.

Course Description:Online technologies play an important role in influencing how customers and firms interact with each other. Technology has influenced a wide range of marketing strategies from advertising to relationship with customers. The primary purpose of this course is to help the students learn about the basics of digital marketing including the role of search engines, website design, online advertising, social media marketing, email marketing and online reputation management.

Course Rotation: NYC: Even Years PLV: Odd Years



SECTION INFORMATION

CRN: 10107
SUBJECT: MAR
COURSE NUMBER: 349
SECTION TITLE: Strategic Internet Marketing
CAMPUS: Online
SCHEDULE TYPE: Lecture
REQUIRED MATERIAL: To Be Determined
SECTION COMMENTS: This is an online section that requires online participation and attendance via Blackboard.
COREQUISITE None
FEES: 0
CAPACITY 20
SEATS AVAILABLE 14
INSTRUCTOR: Ipshita Ray
RESTRICTION(S):
Must be enrolled in one of the following Classifications: Junior Athlete & Honors , Junior Athlete , Junior Honors , Junior , Junior Priority Reg , Senior Honors Athlete , Senior Athlete , Senior Honors , Senior , Senior Priority Reg

Online

Online Type Date
BlackBoard 01/02/2019 - 01/31/2019